3 Concepts

1.
A. Everyone is born innocent.
B. Show crime and punishiment and then fade to a shot of a baby.
2.
A. Life through a photograph.
B. A person flipping through a photo album, as pictures fade into life and out.
3.
A. Its the beat that makes you move.
B. A boy presses play on his walkman and feels the need to dance.

Be Original! Using technology is great, but always remember to keep your own style and fantasy in your artwork. A good artist always incorporates style and innovation with technique. The artist thought of a creative way to tell the idea of the Wall Street Journal being out to sea.

Somethings are done better exotic, but that doesn't equal tacky. most of the fashion ads to day show women half naked to sell the idea of sexiness, but this one chooses the opposite. The woman here is fully clothed. While the photographer could have shown all of her winning attributes, he or she chose to focus on just her legs. By narrowing her beauty, the photographer expanded the essence shown through out the entire ad.

This ad stays in your head. Though you can't see it well, the words f*ck futons is written across the center. Now when ever I see a futon I'll think of this add. A good movie should change the way you see things or at least stay in your head. As an aspiring director, this ad inspires me to keep it simple.